What we do, how we do it, the steps we take approaching each task is different. That's what makes our professional web design so compelling. We are architects of today's new Internet.
Results-oriented marketing and management consulting firm, specializing in business and internet development strategy, marketing and market research to define critical thinking decision making.
Image is everything and timing is of the essence. A tried and true approach to real time brand development, repositioning and brand management. We think of it as "Branding at the Speed of Thought." Aggressiveness of timing depends on factors such as the environment in which your company operates, key constituencies involved, scope of program and the pace at which you and your organization feel comfortable moving.
1.) Brand Strategy Development
2.) Pre-launch/re-launch preparation
3.) Implementation - We discover new futures through disruptive and innovative approaches to thinking and behavior.
Some of the companies with and for whom we have worked.
The internal audit is an important step in identifying key consumer insights for the brand and often includes the following components.
If branding is a new concept for your organization, it's useful to define branding components and constructs so that your team, and eventually your entire organization will have a common language and tools for branding in your company. Key elements in constructing a brand strategy "strawman" are:
Market Research can be used for refinement throughout the development process, depending on your company's needs and budget. |
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Once senior managment is aligned on the brand strategy, pre-launch preparation involves program development. Any new trademarks or patents should be filed for protection of these key company assets. Marketing and Communications strategy and programs can be developed and integrated cross functionally at key influence points identified in phase 1. Whereas Market Research in Phase 1 is focused on brand strategy, positioning and key elements, in Phase 2, the focus moves to development and testing of marketing program concepts and materials. Measurement and monitoring systems should be defined and baseline measures established prior to implementation/launch. Regardless of the level of development of your organization, it is sound operating procedure to have brand identity standards that provide consistent direction. This is especially important in an organization that is implementing a branding program for the first time. |
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If building brand loyalty is the basis for enduring profitable growth, then it follows that branding needs to be a way of life for an organization...an integral part of the overall corporate culture. Branding is not a one time deal. That's why it's important to think about brand development and brand management as ongoing business processes. Refinement is imminent as new information (e.g.,market performance, competitive activity) is available. |
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While we are not an advertising agency, one of our advertising specialties is in helping clients create brand building programs. Advertising is just a part of this. This broad competency comes from working in and around vendor, agency, and corporate sides of the business. We combine that with our experience in business planning, marketing and market research for a fully integrated and strategic management approach for our clients, regardless of how big or small they are.
Group Professionals
We turn concepts to reality™
Office:
2931 Plaza Del Amo Suite 32
Torrance, California 90503
info@groupprofessionals.com 310.320.9575
A defined social media marketing plan is a GP YeowZah! recommended course of action.
We design branded connections with All your favorite social media sites!
The social web is a set of social relations that link people through the World Wide Web. The Social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking websites. Heaven help us? Or not?